Lately I've been really dealing with a thought: when we look at small businesses, there's this urge to jump in and solve their problems. And yeah you create impact, you make a difference. But the delta- the sheer amount of change you can create, it often feels smaller compared to working with a larger company. think about it : whether it's the financial stability or the sheer scale of projects you can tackle, the potential for impact just feels bigger.

and that got me really wondering, why are we always chasing "better ways" to do things even when our core desires haven't really changed? i mean we still want food, shelter, connection But we're always welcoming new tech, new methods, new everything. I think it boils down to something fundamental in us: this relentless pursuit of efficiency, comfort and mastery. We're wired to solve problems, to optimise our lives. If there's an easier faster and more enjoyable path, you bet we're gonna take it. It's all about using our brains to make life a bit smoother, always .

This constant push for "better" also makes me scratch my head and wonder, why did people stop reading? Why did text become so off putting? It's a huge shift. Part of it, I guess is the attention economy. our brains are just getting pulled in a million directions by constant pings and those super short videos. Reading- man it demands focus, a sustained kind of attention.Then there's the visual dominance: Instagram, YouTube and they're immediate, less effortful. Information overload is real too, so much text out there, it just becomes noise. and let's be honest, sometimes screen fatigue just makes you want to look away from words.

So, why am I really doing all this? And honestly I don't have a perfect answer. Not yet, anyway. But I'm on the journey of figuring out the imperfect ones ,the ones that drive me today.

This all circles back to a big realization I've had: I was thinking too small. Seriously. You know what really expands your mind? Being around non average people. And lately, I've realized something profound: I prefer being around obsessed people more than talented ones. Talent is cool, sure. But obsession? That's contagious ,It's addicting. When people are truly obsessed, they push boundaries you didn't even know existed. They make you think bigger, do bigger. it's like your brain just got a massive upgrade.

Sometimes, it feels like everything new is discouraged especially here in India. There's a comfort in the known, a resistance to shaking things up. It's a cultural inertia that can be frustrating when you're trying to innovate. But then you look at Silicon Valley, and their whole game is built on ideas you believe in, even when everyone else thinks you're nuts.

And then, a wave of gratitude hits me: imagine how lucky we are. To be able to sit on our laptops all day, call it "work" and make a better living than 90% of people out there. It's a privilege and it comes with a responsibility to make that impact count.

A thought about spirituality and God has been lingering too: the more you experience life -the events, the things, the sheer chaos and beauty of it all the more you start to believe in that Supreme Power and the more humble you become. The world truly is full of your people, people who are on their own journeys, seeking, learning, growing.

This whole thing, this blog post, it's just me trying to make sense of that journey. It's straight from the heart and maybe, just maybe that's exactly why it might resonate with you.

Thanks for reading !

see you in the next one.